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Welcome to Startup Coaching March 11th 2020 at BusinessAsema!

BusinessOulu and Oulu University are organizing an official side event for Polar Bear Pitching: Startup Coaching Day at BusinessAsema. The event is a great opportunity to learn from international world class speakers and entrepreneurial enthusiasts! The day is filled with pitch training, coaching and mentoring as well as insights into how to catch that investment from international investors. The event is free.


Location: BusinessOulu, Telesali, Hallituskatu 36A, 1. floor


08.30 – 09.00    Registration, Coffee and Breakfast

Dirk Lehmann – The Pitch Training
09.00 – 10.15    Input – How to Win at Pitching with the Pitch Framework
10.15 – 10.45    Practice – Create your Elevator Pitch with Coaching Support
10.45 – 11.00    Coffee & Energy Break
11.00 – 11.15    Input – Tips and Tools for better Deck Design & Delivery
11.15 – 12.00    Practice – Present your Elevator Pitch and get Feedback

12.00 – 13.00    Lunch break (at your own cost)

Del Foit
13.00 – 13.30    What Investors are looking for?
13.30 – 14.15    Business Models that Attract Investors
14.15 – 14.30    Coffee break
14.30 – 15.00    Investment Types, Required Resources and Network Building


Dirk Lehmann

Spreading ideas through engaging stories. Dirk was born in a country that doesn’t exist anymore and witnessing that change thought him early on how powerful stories can change our life. At the beginning of his career, Dirk often failed to get support and enrollment for his ideas. After more than 10 years of coaching, research, and many hard lessons on stage and in meetings, he turned a pain into a passion and delivers it every time with the right amount of humor, dedication, and humility. Today, Dirk shares all his learnings with founders and executives, so they can get the results they want right away. He combines his 10 years of experience in corporate organizations and programs like Techstars, Plug & Play and Founder Institute with the best frameworks, tools and methods from startups to create more impact and better pitches on stage.


Del Foit

Del Foit, Jr. is a Lecturer and five-time winner of the Most Valuable Professor award at the University of California San Diego Rady School of Management. He is responsible for content development and instruction of the capstone course Lab to Market. The sequence includes three courses focused on equipping students with the entrepreneurial skills needed to transform science and technology based innovations into profitable market opportunities. Before entering the field of academia, Foit held top-level positions at several companies in the Life Sciences industry. In addition to his hands-on experience, Foit is the former director of the CONNECT Springboard program, where he assisted high tech and life science entrepreneurs through mentorship and linkages to resources. As such, Foit has developed invaluable entrepreneurial skills, which he continues to share with students at the Rady School.

The Event is organized by IR – Investment readiness and Digital Age Production Park -ERDF-projects.

More information:

Jussi-Petteri Äijälä, BusinessOulu
+358 50 305 0527

Jukka Majava, University of Oulu
+358 40 754 0131